Option 1 - Run PowerShell (As admin)
DISM/Online /Set-Edition:ServerStandard /ProductKey:[Product key with dash] /AcceptEula [hit Enter]
Option 2 - Run CMD (As Admin)
slmgr.vbs/ipk [Product key with dash] [hit Enter]
slmgr.vbs /ato [hit Enter]
Sample
Option 2 :
to
Install Product Key
to
Activate the Key
ALKNETWORK